Happy Australia Day '16
HAPPY AUSTRALIA DAY! to celebrate the Australia day, our office will close on 26th January 2016 (Victoria Holiday).
Wish you have a good day.
Phonewords or Domain Name for Marketing?
What do you think about your customers, if they have an issue wants to solve? Are you expecting that they are going to dial a phone-words (1300-somthing) or do a search from their favorite search engine? You may think spending on premium phone-words rental or a premium domain name. Frankly, they are both good, but there is a new marketing chance in new way.
Big data age without metadata - a smash on digital marketing
"The Metadata Matter" is not a question any more, due to a major update to our online/internet digital marketing. Contentious data retention laws have passed Federal Parliament, with both major parties voting for the legislation in the Senate. According to ABC NEWS: The Australian Parliament has passed a series of amendments to the country's Telecommunications (Interception and Access) Act 1979, requiring "telecommunications service providers to retain for two years telecommunications data (not content) prescribed by regulations."
ANZAC Day Working Hour 2015
This year's ANZAC DAY at Victoria is on coming weekend, 25th-27th April 2015 (Victoria Holiday).
We recommend all of our staffs not working on this special day and no different to pass year, wish everyone can join the local even to study our Australia's history from the senior Australian.
New gTLD Domain Extensions Marketing Investment
You may have noticed there are new domain extension such as .sydney, .melbourne, .nyc (offshore) and more offer from webcentral, crazydomain, netregistry, or melbourneIT. The Internet Corporation for Assigned Names and Numbers (ICANN) has been talking about new gTLDs (some people call it nTLD) for years, but there are many internet marketers question how they will affect the search engine factors and internet appearance. Once the search engines (google, bing or yahoo) accept the potential to change the search engine behavior and marketing strategy, and as we know it, understanding and investing to the new gTLDs is important. At this point, today, many of the hot and premium domains are gone such as builder.melbourne, clinic.melbourne, travel.sydney, builder.sydney, IT.sydney, tour.melbourne or support.melbourne etc.
A bad economic signal for Australia?
Really? Many people are still in positive thinking. However, Australia's carbon tax and the global economic environment causes many global company leave Australia and local company move their tasks offshore for lower down their operation course. On the other hand, the residential and real estate price never stop growth and only Telstra, banks and i-banks are recorded profit last year.